Overall I think our products will be easily identifiable to our audience because there is a consistency that we have tried to keep up in order for it to be recognisable and eye-catching by our target audience. This consists of our colour scheme, use of pictures, font, logo (in particular) and so forth. After researching into different websites as well as taking into consideration what I already know, I found one artist group whose products were highly identifiable and that was MMG. MMG which stands for Maybach Music Group is a hip hop music group that is made up of a number of artists of this genre. Over the years, their logo has become very iconic because it has been featured on their album covers, website and at the start of every music videos. This inspired my group to incorporate a similar idea into our music video at the start as well as on the website and digipak. In all, I think this will be very effective in the long run because this small symbolic icon will be memorable. In my opinion, I think my group and I did really well taking into account we had never done anything like this before. Despite it being a challenge throughout and very time consuming, I still believe we able to take on the tasks with determination and support from each member in the group.
Out of all three tasks, I think the ancillary tasks were most successful because they were well presented due to the careful and concise planning that we put into them. From researching into album covers, digipaks and websites, we also obtained a better view of what needed to be included in our ancillary tasks. Our digipak was made up of 6 panels that included pictures, our logo, disk tray, the artist’s signature, credits and lyrics page. However, I would have liked to include a disk tray for a dvd which would have made it more interesting. Despite of this, I was happy with how my group member Chloe constructed it. The website was created by myself, in which I was very happy and proud of. Yet, I did have my doubts because it was very hard to operate at first and at times I gave up on it because I felt I didn’t have the ability to do it. My group members were however very supportive as well as consistent on making sure I finished it which did help. When I finally finished creating my website that contained all the elements that I personally intended it to have, I was very satisfied and felt that I had made a good contribution to the group. Moreover, it met the conventions desired because I constantly referred to other websites of my genre and others throughout the construction process.
In contrast, the music video wasn’t as successful as I visualised it to be because it lacked some of the typical conventions you would see in an R’n’B and Hip-Hop music video as well as that overall exciting feel that you get when watching a music video of my genre. My video was perhaps one that would need a lot more footage and shot types in order for it to be a good flowing video. I also think the lip synching could have been improved for the reason that it wasn’t 100% in sync with the song which in turn showed a delay in the way he performed and what was being heard. On the other hand, if we had more practice or had a chance to do a video again, I believe it will be a lot more successful as we would have learnt from our mistakes and worked on it so that it could be better. Despite of the negative aspects to our video, I do however feel that there was a lot of effort put into the filming and editing but it just didn’t achieve or meet the high expectations I had for it. To conclude all our tasks reached the brief that was set for us which was our main goal.
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